Para-kin relationships anywhere between fans and you will idols: good qualitative analysis of admirers’ motives for buying idol-dolls

Para-kin relationships anywhere between fans and you will idols: good qualitative analysis of admirers’ motives for buying idol-dolls


The intention of this study is to glance at just how “mom admirers” influence on current activities out of parasocial relationships ranging from fans and you will idols and also to gain better facts on reasons hidden brand new acquisition of idol dolls. On top of that, by including the experiences and you will point of views out of male idol admirers, the research seeks so you’re able to develop the newest knowledge of enthusiast choices and augment understanding of the fresh new motives operating idol-doll use.


Bringing idol-doll buyers since the research stuff, this research presented textual investigation and also in-depth interviews to explore fans’ reasons for purchasing idol dolls.


Idol doll sales is actually inspired because of the emotional accessory, such certainly one of mommy admirers exactly who seek to introduce a sense of handle and keep a moms and dad–child dating. On the other hand, to invest in idol dolls may serve as an excellent disguise for girlfriend admirers to full cover up its romantic ambitions regarding their idols. Furthermore, idol dolls act as semiotic identifiers, attracting such as for instance-oriented fans and gaining society detection. It needs to be indexed one men idol admirers, who are considered deviant throughout the masculine normative, face scrutiny into the female-reigned over groups, searching for next proof of authenticity.

Basic implications

This research encourages knowing the motives trailing idol-toy orders and can assist marketers within the catering on mental needs off fans, such as for instance mommy fans, because of the making and purchases dolls one to resonate and their wanted experience away from accessory.

Personal ramifications

Of the taking and you will focusing on the good areas of lover activities, this research causes the latest ongoing procedure of de-demonization and you can normalization regarding fandom. At exactly the same time, this study in addition to aims so you can subscribe a full wisdom of one’s struggles and you may emotional demands of Chinese young age bracket.

Originality/really worth

This study explores this new less than-explored mother-enthusiast group’s emotional requires as well as their motives of purchasing idol-dolls. it understands the latest type of views and you can enjoy away from male idol fans, bringing another and you may book thoughts towards idol-doll use.

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step one Introduction

” tabindex=”0″> considering celebrities’ appearances was sold while the a separate setting having Chinese fans to share its strong affection because of their dear idols, causing the production of a special Chinese fandom society. Towards the Weibo (probably one of the most preferred social networking programs within the Asia), the web area having idol-doll-founders, consumers, and you may idol fans presently has collected more than 460,000 supporters and is highly women-ruled. On this subject system, it is common enthusiasts, who may have an enormous distinct idol dolls, to post adorable pictures and you can show their event in dressing up and implementing make-up on their “newborns.” Depending on the most recent user declaration, one of the idol-doll players, this new blog post-2000 age group means the highest ratio, interacting with 43 %, followed closely by the blog post-1995 generation ranks second, with an amount on twenty-six % (“2021 Thread Toy Participants Belief Declaration” 2021). For this reason, Age group Z, some one, anybody produced amongst the late 1990s and also the early 2010s (Priporas ainsi que al. 2020), positively engages having idol-doll requests as a result of interactive social network programs.

Regarding the point in time out of participatory fandom and fan economy, fans’ usage tastes and their sensed relationship with idols are very subjects from educational browse. How fans relate with superstars might have been recognized as parasocial interaction-the nonreciprocal, imaginary communications ranging from admirers and you can media personae (Liebers and you will Schramm 2019; Yan and you can Yang 2021). Nowadays, fans definitely stepping into this new parasocial relationship dream from the an almost kinship with idols, assuming that they might handle, or at least has actually an obvious level of affect the idols. On Chinese social media, there can be a trend where fans, specifically lady, consider by themselves while the idols’ parents, aunts, or siblings. When you are earlier research has widely examined parasocial relationship considering heterosexual norms and fans’ close hopes and dreams throughout the idols (we.elizabeth., “girlfriend/wife admirers” of idols), nothing has been recognized in the “mother fans”,“Mom fans,” reference fans (typically women admirers) who will be co-fostering idols/famous people as his or her elder women family. They state by themselves just like the mom of one’s idol and generally are indulgent so you can idols, providing them while the pretty, innocent high school students who need their extra care (Yan and you may Yang 2021).

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